The word "lure" can be used as a noun or as a verb when describing an attraction to something. Things that lure include food, money, promises, beautiful objects, and other people.
The children were lured into the old woman’s house with the promise of candy.
Tom was lured into thinking his job was going to be fun and easy, but it turned out to be boring and difficult.
You can lure fish with fresh bait. (bait = worms and small fish)
Signs along the highway lure tourists into stopping at roadside attractions.
The electronics store lured shoppers with a sale on 60-inch high definition smart TVs.
Advertising lures customers with promises of low prices or high quality.
When used as a noun, a lure is a thing that attracts people or animals in order to trap them.
fishing lure
Fishermen use a fishing lure to catch fish. The lure has hooks which go through the mouth of the fish.
Happy Hour* is used as a lure to attract patrons to clubs and restaurants.
The police use bait cars as lures for car thieves. When a thief enters the vehicle, the doors lock and trap the thief inside.
*happy hour = a time during which prices are reduced on food and drinks. The typical happy hour is between 3 p.m. and 6 p.m.
